Sony Combats Coronavirus Effect on Bloodshot with Early Digital Release

They still have to deal with lost revenue from production shut-downs and theatrical release delays, but at least DC Entertainment and Marvel Studios were fortunate enough to not have a superhero movie in theaters during the coronavirus outbreak. Sony was not so fortunate, having released Bloodshot on March 13th, the very day that President Trump declared the coronavirus outbreak a national emergency.

Needless to say, the movie’s box office suffered greatly, pulling in less than $10 million its opening weekend. The movie is intended to launch a whole new universe of superhero movies adapted from Valiant comic books, so its success — and audience recognition — is vitally important to Sony. To combat this “coronavirus effect,” the studio has decided to release Bloodshot on home digital on March 24th, just 11 days after its theatrical release. Critics haven’t been thrilled with the movie, but audience appreciation is high so if you’re a fan of comic book movies or Vin Diesel, and your expectations aren’t too high, you may as well give this one a (blood) shot!

After he and his wife get suddenly assassinated, Marine Ray Garrison (Diesel) is reborn by a team of scientists. Enhanced with nanotechnology, he becomes a superhuman, biotech killing machine – Bloodshot. As Ray first trains with fellow super-soldiers, he struggles to recall anything from his previous years. But when his memories flood back and he remembers the man that killed both him and his wife, he breaks out of the facility hellbent on revenge, only to discover that there’s more to the conspiracy than he originally felt.

Bloodshot was directed by David Wilson, from a script by Jeff Wadlow and Eric Heisserer. It is based on the character created by Kevin VanHook, Don Perlin and Bob Layton. Toby Kebbell, Eiza González Reyna, Sam Heughan and Guy Pearce also star.

 

Image courtesy of Sony

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