The marketing campaign for Blade Runner 2049 has been minimalist and cryptic, thus far, which genuinely suits the esoteric subject matter. In fact, most die hard fans would be disappointed if the marketing material gave away too much, especially considering the subject of Rick Deckard’s (Harrison Ford) humanity is still considered an unresolved plot point.
But, this type of marketing does make it a little harder for new moviegoers to understand what the movie is about or care about characters that are before their time, which is why a little information courtesy of newcomer-to-the-party Jared Leto is welcome news. He doesn’t say much, but we learn the name of his mysterious character and about his connection to the project.
I play a character called Neander Wallace — to be honest they had me at the name. I read the script and fell in love with the character. But I don’t think I’m allowed to talk about it — I may have already got in trouble for telling you the name… I can tell you that the experience of making it was one of the highlights of my film career. Throughout my life I’ve always gone back to that film. There was something in it that really touched me and taught me a lot about cinema. There’s a level of craftsmanship and beauty that’s unparalleled.
Denis Villeneuve (Enemy) directed Blade Runner 2049. The script was written by Hampton Fancher and Michael Green, from a story by Fancher, and is based on the world envisioned by the late Philip K. Dick. Harrison Ford returns as Deckard, with Edward James Olmos reprising the role of Gaff. Ryan Gosling, Ana de Armas, Sylvia Hoeks, Robin Wright, Mackenzie Davis and Dave Bautista also star.
Blade Runner 2049 opens on October 6, 2017.